For starters, I had to look up the word “arcane” as it described reading in the first paragraph of the article because it is not a word that I see very often. (They warn that it probably won't regain the prestige of exclusivity; it may just become "an increasingly arcane hobby.") My initial reaction was to assume it meant archaic judging by the context of the sentence and the simple fact that the words sound similar. However, it is defined as: known or understood by very few; mysterious; secret; obscure; esoteric. So sociologists mean to say that reading will become somewhat of an obscure hobby in the future, like bird watching or constructing remote control planes. This is easier for me to stomach than a fearful dystopia like in Farenheit 451, but makes me said nonetheless.
I believe that the biggest thing lost in the transition from text to audiovisual media would be exercise of imagination. There is something so beautiful about creating images in your head when you read. They are your own, generated by your own personal bucket of data, making solitary reading a creative and self realizing sort of experience. Words cause us to reflect.
Furthermore, opening a book is like opening a dormant world through our imaginations. Just as the author brought a world into being through his imagination, the reader completes the cycle of revitalization with every new viewing. As readers we do not simply sit back and demand to be entertained. We must put effort into the creation of our own world of entertainment through exercising our imagination.
I found the paragraph on the progression from childhood reading to that of adult to be extremely interesting as it concerns the imagination. According to the article, as we grow up our brain signals actually change the routes in which they navigate; a short cut that allows for faster comprehension of data while also tying in more of our own personal experiences with what we are reading. I was immediately reminded of an informative writing article I had read recently called: Writing to the Imagination by Kathy Krajco. It states that as we grow older we are able to process words as “raw stimuli” rather than processing them the way a computer would process computer language. In other words, the process becomes more personalized as we accumulate a network of human data, or a “relational database”.
According to Krajco’s article, this is not developed until the mid-twenties. Therefore, once our imaginations are more fully developed we do not simply process words as language, but we experience the words as they come to us. Interestingly enough, this is why many experts think that teens show poor judgment in comparison to adults. As where adults could feel and experience the consequences of a decision before it is made, teens can only analyze the situation.
This being said, I can only see books as being the logical continuation in exercising our ever growing imaginations. Children need picture books because their brains are not fully formed. What does this say about television? I am not supposing to be an advocate for destroying modern technology, but I will not allow myself to believe that books will become obsolete either. Audiovisual media is very important, but does not replace the function of literature. As far as the shocking statistics on the nearly extinct newspaper, I don’t really see that as being a reflection on the future of books. Maybe that is just a result of my own stereotyping of a newspaper as something that old men read on Sundays. Publishing is undoubtedly dwindling with the green movement and the invention of e-book readers, but this transition could also open new doors of opportunity for aspiring writers.
In reference to the recent experiment concerning PowerPoint, in which the silent readers retained more information and were more entertained than those who were informed both visually and audibly, I would have to say I am not surprised. Personally, I have never understood the recent PowerPoint craze. PowerPoint just seems like another good excuse on top of Google and SparkNotes for students to slack; to cut and paste and replace solid research with entertaining photos. Ironically, many teachers seem to praise it in the name of moving forward with education. When I am viewing a PowerPoint presentation I always feel as if I am getting random, disconnected phenomenon thrown at me rather than absorbing one cohesive lesson, and in the case that the PowerPoint was compiled by a student, this is usually not far from the truth. I would much prefer reading from a textbook where I would take the personal initiative in retaining the information rather than have it chopped up and fed to me in pieces via PowerPoint. Perhaps this has something to do with some sort of psychological conditioning of my brain to shut off and recline in a La-Z-Boy boy every time a screen pops up.
Back on the topic of television, I would have to agree with Marshall McLuhan in the article when he says that television “completes the cycle of the human sensorium”. It allows for an immediate grasp on the personality of a person creating quick emotional connections which can be a helpful tool for politicians and the like. But this could also be used to help out authors in a way. Many times I have felt more connected to characters in books after already having gotten to know them on the television screen. Film is often a medium in which people can become exposed to good literature through its visual counterpart. There is not as much media bombarding us on a daily basis advertising for literature as there is for movies and television series, making film the incentive some may need to be introduced to newly published books. This is not to say that I believe reading is secondary to viewing, but only to imply that the television and movie industry may be benefiting authors in some very imperative ways.
The final observation I would like to make on the article concerns the last several paragraphs. The overall message that I glean from them is that our world could be in danger of becoming populated by persons who do not think for themselves nor care to act upon their convictions. This would be the result of “a culture of secondary orality” where people would avoid interaction with any ideas they do not agree with and agree with ideas that do not have any real authority or truth behind them. This secondary orality would stem from selective television viewing. In contrast, the article suggests reading as “a prototype of independence” that inspires us to act. All of this kind of reminds me of the opiate of the masses idea from Aldous Huxley’s Brave New World.
In relation, 19th century American education reformist Horace Mann once said:
A house without books is like a room without windows…. The love of knowledge comes with reading and grows upon it. And the love of knowledge, in a young mind, is almost a warrant against the inferior excitement of passions and vices.
It would not be far-fetched to say that television has become the new universal “window” through which we view the world, but a window that may be personalized based on what each individual would like to see. Unfortunately what most people would like to see is their own beliefs and opinions confirmed back to them.